Communications

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'tis the season for Season Brochures

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In the theater industry, we often think of summertime as the slow time--the chance to close out the previous production season, put together the next season, and perhaps even take a vacation.

But let me tell you: Our off-Broadway and regional theater clients are more busy than ever before, making big plans for big seasons. I'm shoulder-deep in designing season brochures and direct mail pieces and emails and digital ads for a number of our super awesome arts clients.

And I'm pretty excited about what we're creating together.

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Back and forth to NYC

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Back and forth to NYC

t has been a whirlwind few weeks of travel for this Numad, back and forth and back and forth and back and forth on Amtrak between Boston (home) and New York City (work). In fact, I know the travel is more than usual when the conductors and food service attendant recognize me... and a couple have even come to know me by name.

I do love a train, zooming down the coastline of New England, the vast waterways and wooded areas giving way to the skyscrapers of New York and Boston.

There have been a number of really exciting things happening in the city as of late. At the beginning of the month, we got to team up with Blue Flame Events and Arc3Design on the production of MCC Theater's annual gala, Miscast, which once again raised more than $1 million for their youth company and education programs.

Writing that provokes conversations (and a welcome to our newest client)

When I was a graduate student at the University of Florida, one of my favorite things to do was read a new script by a new playwright. The opportunity to dig into their words, their ideas, their desire to shed light on particular societal issues was always exciting to me.

I feel grateful that we get to do that yet today at Numad, where we have an opportunity to partner with Off-Broadway and regional theaters across the country to support their mission to bring new works to the stage, and offer a platform for artists to have a voice that provokes conversations and questions.

Right now, we are neck-deep in a number of productions and new works, including Noah Haidle's Smokefall, Dan O'Brien's The Body of an American, and soon, a series of three new plays at Local Theater Company in Boulder, Colorado, our newest client we are so excited to be working alongside.

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The "co" in co-founder

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The newest issue of Scene hit mailboxes earlier this week, and I've got two piece in there--a feature on Ambrosian entrepreneurs, and the other the "definitive Brian Hemesath profile" (I've written about his work as a costume designer for "Sesame Street," "Saturday Night Live," Honeymoon in Vegas on Broadway, and "The Today Show" Halloween Costumes a few times before). 

My interview with Shane Jones, a co-founder of Fooda, for "The Art(s) of the Deal" feature, which you can read here, hit particularly close to home for me.

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Generosity of donors transforms a community

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So, I was happy to read the editorial by Sherry Ristau, the president and CEO of the Community Foundation of the Great River Bend, in today's Quad City Times. As we mark National Philanthropy Day, the editorial is a wonderful reminder of the impact philanthropy can have--in all of its forms--on transforming communities. 

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What am I working on this morning?

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We are gearing up for MCC Theater's big Miscast gala, which they hold every spring in New York City at the Hammerstein Ballroom, just down the street from the Empire State Building. The annual event brings out some of Broadway and TV's favorite celebrities to perform songs from roles which they would never be cast.

Because true, innovative partnerships know no bounds.