I think about this quite often.
The reality is that in any given day, I'm working on such a diversity of projects with such a great group of clients that my creative self has to flip a switch at a moment's notice. One moment I'm writing an annual appeal letter for a nonprofit that serves an immediate need in a community, and then the next I'm designing artwork for a show that explores the inner turmoil in a family, and then the next I'm working on a media pitch about about a family foundation.